Your branding has a simple task – to make a promise to your customers about what they can expect from your products and services.
Done well your branding will set you apart from your competition and help you develop a successful business. Done badly you may sink even with great products.
We aren’t talking about having the nicest logo, although a logo is always part of it; branding includes everything about “who you are” and “who you want to be”. This is embodied in the colour palette, logos, marketing materials, stationery design, packaging, copywriting, straplines – every touch point you have with your customers.
Large or small, everyone has a brand, spending a little time and effort getting it right at the start of a new business or project will pay you back many times over as your business develops.
MMS will take time to get to know you and your business, to understand who you are targeting and who you want to be.
After the initial brief we will put forward a range of new brand ideas and ask for your feedback on these. They will include straplines, colours and logo designs and after your feedback we will rework them inline with your thoughts.
After as many editing cycles as are needed you will end up with a brand you and your customers will love.
The final step is to apply these agreed concepts across your marketing materials, digital channels and physical items such as stationery.
If you have a new product to launch, rather than a completely new brand to build, the development process is similar. We will take into account any over-riding brand rules that must be incorporated into these designs and come up with something fresh to add to your existing family.
We would be delighted to meet-up for a coffee and to talk your next project through with you. Then we can show you our ideas and get to know you a little better.