The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.
Great products and services don’t sell themselves, they have to either fulfill or create a need, be known about and make a customer happy. Your marketing activities need to cover all of these areas.
Have you correctly identified a product or service that is needed by a group of customers? Can you promote it to them effectively? And when they buy it, does it meet their needs so that they carry on buying more and help spread the message?
Your success will depend on how well you can answer these challenges.
Another often quoted principle of marketing is the “marketing mix”, first identified in the 1960s , this encompases the four Ps of Product, Pricing, Placement and Promotion.
Get these correct and your product will fly off the shelves.
MMS can help you with all aspects of your marketing plan, from the initial research into your target customer, through developing your USP and on to creating a campaign to effectively promote your products and services to this target group.
We will help you budget and analyse your spend so that you have a clear idea of what is working and what actions need to be strengthened or stopped.
Our initial meeting will cover many of these areas, so that we can understand your business and set some realistic goals for the available budget.
We have great experience in digital as well as traditional marketing methods and can advise you where we think you should be concentrating your efforts. Whether it’s a highly personalised campaign to a small number of key businesses or a mass market campaign across multiple platforms, we will discuss the necessary activities we feel will work best for your business.
Please give us a call to arrange an initial discussion, we would love to hear from you.